Grow your network, reach more people, increase the engagement on your content and generate more inbound opportunities.

The Coaching Programme

I’m proof of how personal branding can elevate even the most junior of recruiters to the top of their market. The steps I took allowed me to grow my network by 10,000 in two years, become an industry figurehead and turn my social noise into a daily source of inbound opportunities.

This is a twelve-week programme for passionate recruiters that want to gain a clear and actionable strategy to establish themselves as the focal point in their market.

Combining one-to-one sessions with group sessions among other like-minded recruiters on the programme. This will give you the opportunity to share your challenges, learn collectively and leverage each other’s growth.

12 Week Personal Branding Programme

  • For you to truly understand who your target audience is.
  • Understand why and what you want to be known for in your market.
  • Create a content plan that works for you and share content consistently throughout the 12 weeks.
  • Grow your Linkedin network and Increase your profile views.
  • Increase the reach of your content and the level of engagement on your content.
  • Increase the number of inbound opportunities.

We start with a deeper discovery of the answers you provided in your application and what you want to achieve. 

As part of the first session, you’ll receive an audit of your current online presence and that of two competitors. During which we will:

  • Agree your desired outcomes of the programme and set clear objectives.
  • Understand what you want to be known for in your market and what you stand for as a recruiter.
  • We will construct personas for your target audience.
  • Discuss challenges you have faced in the past when investing in your personal brand

As part of the second session, we will use your new target audience personas and your personal brand profile document to map an eight-week content plan against your target market. During which we will:

  • Brainstorm content ideas together.
  • Together we will build a personal brand strategy that truly works for you.
  • Discuss how to measure personal brand success and agree weekly scorecard metrics.
  • Agree the best way for me to support you and hold you accountable moving forward.

All of these sessions will be in a group setting where you will have the opportunity to meet others on the programme. 

This is an exclusive chance to join a network of similar minded people on the same journey. Each session we will do the following:

  • Benefit from the shared experiences and collaborate with everyone in the group.
  • Agree targets for each other and hold them to account.
  • Share personal wins, ideas and personal challenges. 
  • We will set tasks and agree actions from each session.

A one on one session in which we will have a dynamic review of what’s needed to achieve your intended goals from the programme. During which we will:

  • Review your content performance, what has worked well and what hasn’t.
  • Make any necessary adjustments to ensure objectives are hit.
  • Brainstorm content ideas together for the future weeks.
  • Share personal ideas and personal challenges.

A one-to-one debrief on how the twelve weeks have gone and what you’ve achieved against what you set out to. 

As part of the final session, I will help create the blueprint strategy for the next 90 days which you will keep and we can discuss how I can best support you moving forward.

This coaching programme is not for you if ...

You want an immediate answer to grow your network, engagement, reach and inbound opportunities. If you’re willing to compromise your service in achieving this. 

Bullshitting or miss marketing yourself intentionally will quickly unravel on a bigger stage and that’s not the attitude or intention I want to support. 

Finally, if you expect results without a willingness to graft then this is not the programme for you. 

I’ll expect you to roll up your sleeves and leave your comfort zone. I can show you the path, but it’s up to you to walk down it.

This coaching programme is for you if ...

You want to invest in your own brand but need the right direction and footing to start.  

Are having little success from lots of activity with the switchboard, in-mails and growing your network.

You might have the knowledge, but lack the vehicle to become a thought leader in your market.

Or, you want to increase your opportunities with inbound opportunities and be the call your client and candidates make before your competition.

If these sound familiar then this is the programme for you.

My Commitment to you.

I will go above and beyond to help you reach your goals with every single session across the twelve-week coaching programme.

If you’re dissatisfied at any point with the experience or learning on the course, then I will provide a full refund and take your feedback on-board.

Let's Chat

Feel free to get in touch through any of the methods below.


Most frequently asked questions and answers.

This 12 week personal branding programme is made specifically for Passionate Recruiters who are finding it more and more difficult to just rely on traditional recruitment methods to grow their Recruitment desk. 

You work extremely hard to build a reputation within your market which currently remains offline in your one on one conversations and meetings, which limits the amount of people you can help in your market.

I’m confident you want to reach more candidates & clients you can help and ultimately become the go to Recruiter within your market.

PLUS all Recruiters want beat and leave there competition way behind in the distant past! (I certainly did anyway!)

The first two coaching sessions will be no longer than 90 minutes.

Each session after this will have a 60 minute slot booked in however some of the sessions may take less than 60 minutes.

This will change depending on what session we’re on in the 12 week programme.

Firstly the coaching session will either be a one on one session with myself or a group session with other Recruiters who are going through the same programme as you.

However the 1 hour to 90 minute sessions will always consist of a focused conversation expertly led and structured by myself to help you reach clarity within a simple week by week process.

I will ensure each session benefits you as a stand alone session and also as a part of a series of sessions to reach your objectives.

Your sessions will always be focused and structured so that our time together is truly maximised.

The coaching sessions will either take place face to face dependent on your location and how practical this is. 

If a face to face meeting isn’t practical then we will always conduct a video call over Zoom.

The group sessions will always be over a Zoom video call to ensure the sessions can easily be attended by everyone from any location.

From the very first session we will agree together what your objectives are and what you want to achieve by the end of the 12 weeks which will determine how we measure your success.

Typically the success metrics will fall into three camps.

Personal brand awareness – Increasing the reach of your content and the number of profile views.

Engagement – Growth of your network and the number of people who engage with your content.

Inbound opportunities – How many inbound messages you receive from people within your network and market.

In short, no. Azzouz Branding isn’t a service in which you outsource your personal brand too. 

The objective here is to help you build your brand yourself, by helping you create a clear strategy for your own brand and to create a plan that enables you to consistently share content with your market.

You will be helped every step of the way and I will ensure you achieve your goals by the end of the 8 weeks.

My approach here is to show you the path but you will walk the path yourself. 

This means at the end of the 12 weeks you would have created a brand new asset that you will keep and maintain long after our 12 weeks together, this is much more valuable than outsourcing your personal brand to someone else.

Again in short, no. The knowledge within your four walls at work can sometimes be limited which is why I wanted to create a group element to this 12 week programme.

You will be going through the 12 weeks with other like minded Recruiters.

This means that you will not only have the opportunity to share challenges, ideas and learnings with me but also other Recruiters who are going through this programme.

You won’t ever feel like you’re experiencing challenges alone which is extremely powerful and you will have the chance to make long term connections with other like minded people.

Absolutely, if you still have questions around this programme and if you would benefit from doing the 12 week programme then please do not hesitate to drop me a text to arrange a time for us to speak.

The best place to get me on is Whatsapp, you can contact me on 07868034211. 

Simple, enroll yourself on to the next 12 week personal branding programme.

Get directly in touch with me to find out when the next 12 week programme is due to start and how many spaces are available.