The stats vary online but it’s pretty accurate to say that there are around 28,000 recruitment businesses in the UK that are VAT registered. Now remember this is just the number of businesses and not the number of Recruiters in the UK.
It’s safe to say that there are a shit load of Recruiters out there, the competition is becoming more fierce and the word ‘saturated’ tends to always follow ‘the market is’.
Recruitment agencies are having to look even harder at their business to create or really understand what their point of difference is within the market.
This is at the company level….
At the Recruitment Consultant level what point of difference do you have?
What do you do that is different to your competitor?
How much value to you bring to the table?
Are you actually different or do you offer the same service that the rest of your competitors do?
You’re going to have to work that one out yourself, the reason I’m mentioning this is because getting your personal brand really right and investing time in your online reputation could become your point of difference in your market!
This is no BS.
Let me give you some more food for thought.
If you’re reaching thousands of people a month with your content online and your building an engaged network of candidates in your market then this is a huge asset to have in an extremely crowded marketplace.
If you’re perceived as someone who is a domain expert within your market due to the constant valuable content you share online and constantly educating people in your network on the current landscape within your market, this is a huge asset to have in an extremely crowded marketplace.
If you’re receiving inbound messages from candidates and clients asking if you can help them due to them perceiving you as an expert in your market because of the content you share online, this is a huge asset to have in an extremely crowded marketplace.
If you’re building talent pools and networks within your market online through the constant content you publish for your network and events you run in your market, this is a huge asset to have in an extremely crowded marketplace.
If you’re invited to speak at a market specific event because you’re perceived as an expert on job landscape within your market, this is a huge asset to have in an extremely crowded marketplace.
You get my point, all of this can be achieved with your personal brand and these competitive advantages aren’t going to be gained if you smash the switch board with a 100 calls per day.
The recruitment industry is extremely crowded, investing time in your online reputation can seriously give you a point of difference within your market and the sooner you start the quicker you’re going to leave your competition in the rear view mirror.
Recruiters have to start investing in their personal brand it’s as simple as that.
Do you want to be the Recruiter that continued to romanticise the past and what has worked for them over the last 5 years?
Or would you rather be the recruiter who tried something different, failed, learnt along the way or even experienced huge success from trying?
I know which Recruiter I would rather be …..